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  5. How Brands Grow 2 Revised Edition

How Brands Grow 2 Revised Edition

- Including Emerging Markets, Services, Durables, B2B and Luxury Brands

av Jenni (Research Professor and Associate Director Romaniuk
How Brands Grow 2 Revised Edition av Jenni (Research Professor and Associate Director Romaniuk
Om How Brands Grow 2 Revised Edition

How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, 'Getting Down to Business-to-Business Markets'.

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  • Språk:
  • Engelska
  • ISBN:
  • 9780190330026
  • Format:
  • Inbunden
  • Sidor:
  • 256
  • Utgiven:
  • 20. september 2021
  • Utgåva:
  • 2
  • Mått:
  • 236x163x21 mm.
  • Vikt:
  • 518 g.
  I lager
Leveranstid: 4-7 vardagar
Förväntad leverans: 2. december 2024

Om Jenni (Research Professor and Associate Director Romaniuk

Se alla böcker av Jenni (Research Professor and Associate Director Romaniuk

Beskrivning av How Brands Grow 2 Revised Edition

How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, 'Getting Down to Business-to-Business Markets'.

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