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Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector

Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector
Om Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector

Provides vital theoretical frameworks and the latest innovative empirical research findings of online social media in the tourism industry. While highlighting topics such as e-business, mobile marketing, and smart tourism, this publication explores user-generated content and the methods of mobile strategies.

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  • Språk:
  • Engelska
  • ISBN:
  • 9781799819479
  • Format:
  • Inbunden
  • Sidor:
  • 400
  • Utgiven:
  • 30. december 2019
  • Mått:
  • 290x225x34 mm.
  • Vikt:
  • 1526 g.
  I lager
Leveranstid: 4-7 vardagar
Förväntad leverans: 3. december 2024

Beskrivning av Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector

Provides vital theoretical frameworks and the latest innovative empirical research findings of online social media in the tourism industry. While highlighting topics such as e-business, mobile marketing, and smart tourism, this publication explores user-generated content and the methods of mobile strategies.

Användarnas betyg av Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector



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