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Handbook of Research on New Media Applications in Public Relations and Advertising

Handbook of Research on New Media Applications in Public Relations and Advertising
Om Handbook of Research on New Media Applications in Public Relations and Advertising

Provides vital research on the application of new media tools for running successful public relations and advertising campaigns. The book highlights a range of relevant topics, including digital advertising, online behaviour, and social networking.

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  • Språk:
  • Engelska
  • ISBN:
  • 9781799832010
  • Format:
  • Inbunden
  • Sidor:
  • 400
  • Utgiven:
  • 7. augusti 2020
  • Mått:
  • 226x292x42 mm.
  • Vikt:
  • 1716 g.
Leveranstid: 2-4 veckor
Förväntad leverans: 26. september 2025

Beskrivning av Handbook of Research on New Media Applications in Public Relations and Advertising

Provides vital research on the application of new media tools for running successful public relations and advertising campaigns. The book highlights a range of relevant topics, including digital advertising, online behaviour, and social networking.

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