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Handbook of Research on Managing and Influencing Consumer Behavior

Handbook of Research on Managing and Influencing Consumer Behavior
Om Handbook of Research on Managing and Influencing Consumer Behavior

Customer knowledge management has become a well-known term used in the business and academic worlds for understanding how to control consumer behaviour. This title discusses the importance of understanding and implementing customer knowledge management and customer relationship management into everyday business workflows.

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  • Språk:
  • Engelska
  • ISBN:
  • 9781466665477
  • Format:
  • Inbunden
  • Sidor:
  • 573
  • Utgiven:
  • 31. oktober 2014
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 17. december 2024

Beskrivning av Handbook of Research on Managing and Influencing Consumer Behavior

Customer knowledge management has become a well-known term used in the business and academic worlds for understanding how to control consumer behaviour. This title discusses the importance of understanding and implementing customer knowledge management and customer relationship management into everyday business workflows.

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