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  5. Global Marketing Strategies for the Promotion of Luxury Goods

Global Marketing Strategies for the Promotion of Luxury Goods

del av Advances in Marketing, Customer Relationship Management, and E-Services-serien

Global Marketing Strategies for the Promotion of Luxury Goods
Om Global Marketing Strategies for the Promotion of Luxury Goods

Explores the latest promotional trends, business models, and challenges within the luxury goods market. Focusing on strategies for achieving competitive advantage, new market development, as well as the role of the media in luxury brand building, this publication is designed for use by business professionals, researchers, and graduate-level students.

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  • Språk:
  • Engelska
  • ISBN:
  • 9781466699588
  • Format:
  • Inbunden
  • Sidor:
  • 300
  • Utgiven:
  • 30. mars 2016
  • Mått:
  • 291x223x28 mm.
  • Vikt:
  • 1134 g.
  I lager
Leveranstid: 4-7 vardagar
Förväntad leverans: 3. december 2024

Beskrivning av Global Marketing Strategies for the Promotion of Luxury Goods

Explores the latest promotional trends, business models, and challenges within the luxury goods market. Focusing on strategies for achieving competitive advantage, new market development, as well as the role of the media in luxury brand building, this publication is designed for use by business professionals, researchers, and graduate-level students.

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