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Om George Gallup in Hollywood

George Gallup's polling techniques achieved fame when he predicted that Franklin D Roosevelt would be reelected president in 1936. This work traces Gallup's intellectual and methodological developments, examining his comprehensive approach to market research. It takes a look at the film industry's use of opinion polling in the 1930s and '40s.

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  • Språk:
  • Engelska
  • ISBN:
  • 9780231121330
  • Format:
  • Häftad
  • Sidor:
  • 304
  • Utgiven:
  • 7. november 2006
  • Mått:
  • 227x160x15 mm.
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Leveranstid: 2-4 veckor
Förväntad leverans: 7. maj 2025

Beskrivning av George Gallup in Hollywood

George Gallup's polling techniques achieved fame when he predicted that Franklin D Roosevelt would be reelected president in 1936. This work traces Gallup's intellectual and methodological developments, examining his comprehensive approach to market research. It takes a look at the film industry's use of opinion polling in the 1930s and '40s.

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