Böcker utgivna av Profile Books Ltd

Whether you're standing up in front of a crowd at a conference or chatting with a colleague on Zoom, storytelling is the most effective way to get your point across. It works in 90 second Superbowl TV spots, it works in 10 second social media formats, and it works in that email you have to fire off in 5 seconds flat.Why? The short answer is that people don't make decisions based on logic. They make decisions based on emotions. To persuade, influence and inspire, you need to make an emotional connection. And storytelling is the best way of doing that.Journalist-turned-business coach Mark Edwards has developed his own methodology - SUPERB - for telling compelling stories at work. From the classic Hero's Journey to why we all need to Save a Cat, Best Story Wins shows how storytelling will make better communicators of us all.

Between the theories of business school and the real world of business, there is still a gap - one that can only be filled by experience, helped by the knowledge of someone who has already done it.Over a lifetime as one of the world's most influential business leaders, Mark McCormack gathered more insights than could ever fit in one book: here he has distilled the strategies, techniques and wisdom that everyone needs to get organised, get ahead and gain and keep the competitive edge.Building on from What They Don't Teach You At Harvard Business School, this straight-talking, practical guide offers essential tools and skills - from negotiating to managing, advancing your career to building a new idea - that will help you be a leader at any level.

Bestselling author Emily Oster shares her framework for making choices and managing life with kids aged 5 to 12.

In Floor Sample, the author of the international bestseller The Artist's Way weaves an honest and moving portrayal of her life. From her early career as a writer for Rolling Stone magazine and her marriage to Martin Scorsese, to her tortured experiences with alcohol and Hollywood, Julia Cameron reflects in this engaging memoir on the experiences in her life that have fuelled her own art as well as her ability to help others realise their creative dreams. She also describes the fascinating circumstances that led her to emerge as a central figure in the creative recovery movement - a movement that she inaugurated and defined with the publication of her seminal work, The Artist's Way.Julia Cameron is a passionate and wry observer of the world and describes her life as a 'floor sample' for all she teaches in her brilliant books on creativity. Floor Sample is an absorbing literary memoir that will surprise, entertain, and inspire Julia's many fans and win her new admirers.

Reveals how to identify and exploit key moments of change in any industry that generates either drastic failure or incredible success. This book offers insights into the management of change.

Liberalism - the comparatively mild-mannered sibling to the more ardent camps of nationalism and socialism - has never been so divisive as today. From Putin's populism, the Trump administration and autocratic rulers in democracies the world over, it has both thrived and failed under identity politics, authoritarianism, social media and a weakened free press the world over. Since its inception following the post-Reformation wars, liberalism has come under attack from conservatives and progressives alike, and today is dismissed by many as an 'obsolete doctrine'. In this brilliant and concise exposition, Francis Fukuyama sets out the cases for and against its classical premises: observing the rule of law, independence of judges, means over ends, and most of all, tolerance. Pithy, to the point, and ever pertinent, this is political dissection at its very best.

Award-winning historian Linda Colley shows the dawn of the modern world - through the advance of written constitutions.

A handbook of British Sign Language aimed at young people which allows for regional variations with signs that link ideas and concepts, and can be constructed in conversation. Topics covered include family and friends, behaviour, sharing ideas, food and drink and feelings.

New in the Economist Edge series: how brands can create enduring bonds with customers and markets in the post-digital age of social influence.