Böcker utgivna av McGraw-Hill Education - Europe

Jack Trout's timely follow up to his landmark work, Positioning!

Explores the fundamental leadership qualities that author considered useful to success, then shows how one can apply those qualities to achieve breakthrough success in virtually various endeavors.

The foremost professional reference on the physical design of cities and urban places.

Reflecting the use of communications in power system operations, this book outlines different methods of communication and their capabilities and limitations. It covers power system protection and stability, the economics of power system operation, and normal land emergency procedures.

Helps you eliminate cold calling forever. This book assists you get prospects returning your calls, form powerful referral alliances, and, create a flow of prospects referrals. It introduces a system of referral-based marketing which turns almost every business contact into a relationship - and every relationship into a sales success.

Helps you solve word problems in algebra one step at a time. This guide offers complete directions for solving problems that involve time, money distance, work, and more.

Offers an elementary and non-mathematical introduction to molecular spectroscopy that emphasizes the overall unity of the subject. This title provides a pictorial perception rather than a mathematical description of the principles of spectroscopy.

Offers a look inside the mind and leadership methods of John Wooden. This book outlines the mental, emotional, and physical qualities essential to building a winning organization, and shows you how to develop the skill and confidence.