Böcker utgivna av Kogan Page Ltd

Drive events, rather than be driven by them, with the techniques laid out in the fully-revised new edition of this popular definitive guide to planning PR and event campaigns.

Master leadership adaptability and balance the demands and opportunities facing businesses today.

Build a positive relationship with your workforce by developing trustworthiness as a leader with this innovative and practical coaching model.

Call the shots, run the show and be in charge of your own life with this energizing and helpful guide to starting your own business.

Prepares veterans transitioning into the civilian workplace for success with practical tools to manage their job search and personal brand.

Get to grips with where technology can add value to HR activity and assess which technologies are best suited to individual issues with this practical guide.

Boost productivity in your organization by improving employee engagement, motivation and talent development to drive individual and business performance.

Put brand theory into action and learn from the strategies and expertise of luxury organizations, to understand why certain brands become stellar prestige brands.

Futureproof your skills and take control of your career path with this smart and practical guide to surviving and thriving in an era of disruption.

Harness the transformative power of artificial intelligence and integrate it in your business strategy to deliver intelligent products, services and business processes that put you above the rest.

Use this practical guide to develop an agile HR function that drives performance, reduces costs, saves time and supports overall business goals.

Gain the essential knowledge and develop the practical skills needed for a successful career in HR.

Understand the potential challenges and transformative opportunities of cryptocurrencies and blockchains.

Discover the real reasons that good people stay in jobs they don't like, and how you can break out to create the career and life you truly want.

Develop the selling skills that are proven to boost sales performance and results, with a greater understanding of the values that customers actually look for in sales people.

Learn how circular economies can optimize business models and supply chains to regenerate rather than waste and degrade resources.

Managing Transport Operations explains the wide range of skills demanded of transport managers, who must understand the economic, social, political and technical aspects of road, rail, air and sea transport, while ensuring that levels of safety and reliability are not compromised

Develop a best practice approach and embed a coaching culture in any organization with this complete guide.

Convert online traffic and increase revenue with this invaluable step-by-step guide to e-commerce website optimization.

Find your dream job with this handy and informative reference guide, packed with accessible advice on over 300 positions, including details on entry routes, qualifications, salary expectations and useful contacts.

Give yourself that competitive edge in your career by learning how to design and create brilliant websites.

Understand the basics of data - how to collect, analyse, present and apply it - and give your career a valuable, cutting-edge boost with this engaging and easy-to-read beginner's guide.

Get that competitive edge in your career with essential social media and web content skills.

Learn about macrologistics, a global and strategic view of logistics involving infrastructure, freight, business processes and cost optimization.

Guides readers through the maze of financial terms and accounting concepts, providing in depth coverage of annual accounts, management accounting and financial management.

Use this introductory guide to get to grips with people analytics and learn how to find, collect, analyze and use your data to add business value.

Face change with confidence and learn how to turn even the toughest challenge to your advantage.

Learn from research into smart, integrated and sustainable logistics practices, with a focus on market requirements and cutting edge applications from innovators in the logistics industry.

Create better ads, marketing communication, branding, websites, packaging and social media content, by understanding what semiotics is and how it can be used to drive growth and profits.

Engage consumers through emotive storytelling to humanize your brand and achieve business growth, by positioning the customer at the heart of your brand story.