Böcker utgivna av Cengage Learning EMEA

This text explains, outlines and illustrates the principles of yield management. The second edition contains new chapters on the areas in which yield management has caught on since initial publication, including railway pricing, sports event pricing, and more.

Professionals and students of hairdressing are often afraid of styling and dressing hair. In this book, top international hair stylist Patrick Cameron presents a step-by-step guide to 15 new long hair designs and techniques.

Covering the key areas of financial accounting, this text includes cases, mini-cases and questions which help to emphasize the application of theory to practical business issues.

Asian Management Systems is the only text on the market that specifically addresses the Asian style of management in a comparative, country context. The text examines the four main management systems in the East Asian region: Japanese, mainland Chinese, Overseas Chinese and Korean, and compares and contrasts the management styles within Asia and with the western world. Through a comparative analysis of organizational structures, competitive strategies and cultural influences, the workings of each system are made clear. Practical guidelines make this book a vital guide for international executives and students alike. The new edition has been updated and covers the Tiger economies before and since the crash. It also looks at the rise of Islam as a force in Asian business and examines China's new role as a quasi-capitalist economic system within a communist political system. This is the core text for all students of Asian business and for all academics with a lively interest in international business.

Presents an examination of various marketing research techniques using a running case study based on a real product. To demonstrate other marketing research techniques, the author has added additional cases introducing a selection of techniques to show how these techniques are developed or used in different arenas.

Hands on Sports Therapy covers the whole range of subjects required for college courses in Sports Therapy. It is an introduction to the field of sports therapy covering the basic theory of fitness and exercise.

Provides practice linked to the Student's book units in all core test skills. An Audio CD is included inside this book for the listening exercises along with the complete audioscript and answer key.

Offers a fresh approach to preparing students for the IELTS examination. This title not only prepares students for the test, but also for academic life after IELTS. It provides an understanding of international academic language and culture to the students.

This book provides thorough coverage of the principles, application and design of management information systems in both private and public organisations. Suitable for students and professionals wanting a greater understanding of management and systems analysis.

Databases are often viewed as the end product rather than as a tool in the work place. This book has been written to address this need, using straightforward examples and assessing different ways of storing information. It is a practical guide to collecting data and using Microsoft Access to transform it into useful information.Written for both Business Studies students and professionals, it adopts a functional approach which teaches theory by practical example. 'Jargon buster' sidebars explain the terminology related to database theory, while the revision questions at the end of each unit aid comprehension. This straightforward approach means that the text is ideal for self-study.

Structured to be used throughout one semester and designed to ensure that lecturers can adopt the book with minimum effort, this volume examines destination management using case studies to highlight examples of best practice.

In this new edition, Mick Hicks addresses the need for a new range of problem-solving and decision-making strategies for dealing with the modern business environment. He uses fictitious or semi-fictitious illustrations and cases, to give a practical guide for their use.

Explains the role of marketing within tourism management and the related areas of leisure and hospitality management. Written specifically for students and future managers in these industries, this book presents material in a concise way which stresses how the tourism product, in its many forms, differs from other kinds of product and service.

Provides a critical appraisal of the ideas about 'organizational culture', 'total quality management', 'flexibility', and 'excellence', drawing upon case material from a wide range of different organizational settings. This book deals in an integrated way the full spectrum of strategic change issues.

In this revision of his classic book Richard Whittington challenges the basic assumptions of management orthodoxy. By applying four basic theoretical approaches of strategy-making to a series of key strategic issues, Whittington demonstrates the practical implications of different theories with many examples. Students are then challenged to critically evaluate their own personal approach to strategy-making in practice. The new edition is fully updated to cover the latest issues in strategy including expanded coverage of the resource-based and knowledge-based views of the firm, and utilises new examples from the international, service and ¿ebusiness¿ sectors.

Offers a treatment of consumer psychology which is directly related to the concerns of marketing management, especially in terms of market segmentation, product positioning and new product development. This edition also includes end-of-chapter questions and suggested further reading.

Suitable for courses on which students are encouraged to be active participants in the learning process, this text offers a practical and activity-based approach to understanding finance for people who do not need to know the technicalities of finance and accounting.

By observing the lives and experiences of ordinary managers struggling to succeed in a business, this book considers basic questions about the nature of management.

In this established text, the role of the teacher, mentor and practitioner and discusses the importance of relationships within the education process. Reflective practice enhances the quality of the learning experience.

Provides a clear introduction to all of the terminology and concepts involved, and enables the reader to gain a thorough knowledge of the subject by blending technical discussion with real-practice issues, supported by practical exercises.

This work has been designed for undergraduate and postgraduate and post-experience students pursuing management and business qualifications that contain a dissertation component.

Designed for those who need a comprehensive introduction to the principles of statistical methods and their applications, this text presents step-by-step worked examples that are used to illustrate the use of statistical techniques in solving practical problems while self-study exercises test students' knowledge.

Suitable for students on degree - and diploma-level courses in leisure and tourism, this title features a section related to the hospitality industry through the use of examples.