Böcker utgivna av Cengage Learning EMEA

International strategy affects everyone: from the planning departments of large multinational organizations and the governments trying to attract their investment to the managers of small or medium-sized firms. This text provides an introduction to the key issues in strategic management within an international context.

Shows that intangible assets are becoming as important as tangible assets in a knowledge-based service-oriented economy. This book provides a framework for organizations planning for re-engineering and downsizing, a method for determining who and what is valuable to the corporation, given a variety of circumstances.

In most countries, statistics show that 99 per cent of businesses are classified as 'small businesses'. In the UK alone, 99.8 per cent of businesses employ less than 250 staff and these companies contribute more than a half of the UK's turnover. This textbook focuses on these small and medium size enterprises (SMEs).

Summarises the underpinning knowledge for Part 1 Practice for the City & Guilds 2360 or related qualifications. In this title, each exercise is preceded by some theory, which can be studied before doing the practical work. The Exercises have a checklist entitled 'points to consider' which can make the students aware of what is expected.

This text provides the practitioner and student with practical help and guidance on numerous aspects of sporting injuries.

Presents the English essentials for doing business in global marketplace. This title takes account of international contexts, countries and cultures and a business environment where English is often used as the language of communication between speakers of many nationalities.

Contains 3 CDs of the Student's Book listening exercises, featuring a range of international speakers.

A guide to the spa treatments and the information you need to know to succeed in this industry. It includes learning features that help fine-tune your learning, while the Habia endorsed content gives you an introduction to the world of spa therapy.

Examines various aspects of the relationship between tourism and large cities, covering such issues as why tourists visit cities, why cities want tourists, how cities make tourism happen and how tourism impacts on cities and their inhabitants.

Human resource management has become an integral part of the managerial role and is vital to the success of most organizations. Emphasising developments in theory and practice, this title discusses the key issues in human resource management.

Collects together key articles in international marketing, building on a four-part framework of market analysis, strategy development, implementation issues and international marketing management. This book offers an overview, commentary and discussion questions to draw out the key issues from the articles and relate them to the central framework.

This text is about identifying and releasing entrepreneurial potential. Using the idea of character themes, it defines the entrepreneur in terms of six key themes, and provides readers with the opportunity to assess themselves in these areas.

Examines three principal methods of applied systems thinking: systems failures, hard and soft systems methods. The book is written in an open learning style with activities, exercises and case studies with an emphasis on practice and technique. It is supported by numerous illustrations, in keeping with the diagramming techniques of systems work.

Focusing on the nature, scope and the functioning of business enterprises, this book synthesises traditional and modern economic concepts and tools of analysis to build a coherent analytical framework capable of dealing with questions of direct relevance to business. It uses real world examples and case studies drawn from a variety of sources.

Covers all the basic principles which the reader can apply to a whole range of projects. The text examines in some detail the issues relating to industrial and technological projects. It is designed to equip the reader with the knowledge and techniques to manage prjects successfully at every stage of the process.

Offers a comprehensive picture of the small business that is suitable for students studying this sector, and seeking to understand the way it works. It provides a review for those wishing to study the formation, development, contribution and management of small firms.

Gives the background Electrical Science required for basic Electrical Installation work. This title covers Science, Electronics, Sources of Electricity and their Effects, and Associated Mathematics.

A guide to supervision and leadership in the tourism and hospitality industry. It focuses on managing workplace operations and the management of staff, including job design, selection and training, and monitoring workplace performance. It also deals with policies and procedures.

This comprehensive book emphasises the importance of evidence-based practice. Covering the essential stages in research, from posing the right questions, to the methods for collecting, presenting and analysing data. Qualitative and quantitative data are examined in detail to help the researcher to choose the most appropriate technique.

Includes essays on urban tourism, the beach as a holiday site, the role of festivals, and Disney as a form of heritage tourism. This book explores attitudes towards motivations for holidays, interactions with service providers as they affect the quality of the tourist experience, the nature of the holiday location and the events that occur there.

Part of a unique series written for Access to Higher Education students, this book addresses those modules covering the body and its systems. If you are studying on a pathway for the healthcare professions or biology, this book will guide you through topics such as circulation and breathing, the nervous system and stress and illness.