Böcker utgivna av Cengage Learning EMEA

Describes managing business strategy. This book explains the process of managing complex projects by combining business analysis and project management techniques in order for an organization to implement their business strategy and get the results they desire.

Practical Professional Cookery is recognised throughout the English-speaking world as the established source of recipes for both students and professionals. Practical Professional Cookery covers the full range of work from the most basic dishes to those requiring advanced techniques. Each recipe is presented in a stepped, easy-to-follow format. This revised third edition has been updated with the inclusion of more international, particularly Australian, food and terminology.

Accompanies the City & Guilds 2360 Course C on Electrical Installation Work. This title offers information on installations that need special consideration, for example: explosive and hazardous areas, agricultural and horticultural installations, standby supplies and lightning protection, fire alarm requirements.

Gives a lively and wide-ranging survey of the basic principles of finance and financial accounting for non-specialist students of accounting and finance in a first year course.

Examines Heritage Visitor Attractions from an operations management perspective. This book begins by defining the characteristics of HVAs and the principles of operations management and deals with the design of HVAs. It looks at their quality and improvement, examining capacity management.

Presents the grammar in a fresh and student-friendly way, and with the focus on context. Suitable for use in the classroom or for self-study, this title includes an audio CD that helps the student to listen to the texts read by native speakers at natural speeds in a variety of accents.

Written specifically for the needs of first year business students, this book builds from definitions through to a clear understanding of accounting statements, their uses and their limitations. It includes examples and case studies and, where appropriate, illustrates with examples from the accounts of well-known companies.

In most countries, statistics show that 99 per cent of businesses are classified as 'small businesses'. In the UK alone, 99.8 per cent of businesses employ less than 250 staff and these companies contribute more than a half of the UK's turnover. This textbook focuses on these small and medium size enterprises (SMEs).

Summarises the underpinning knowledge for Part 1 Practice for the City & Guilds 2360 or related qualifications. In this title, each exercise is preceded by some theory, which can be studied before doing the practical work. The Exercises have a checklist entitled 'points to consider' which can make the students aware of what is expected.

This text provides the practitioner and student with practical help and guidance on numerous aspects of sporting injuries.

Presents the English essentials for doing business in global marketplace. This title takes account of international contexts, countries and cultures and a business environment where English is often used as the language of communication between speakers of many nationalities.

Contains 3 CDs of the Student's Book listening exercises, featuring a range of international speakers.

A guide to the spa treatments and the information you need to know to succeed in this industry. It includes learning features that help fine-tune your learning, while the Habia endorsed content gives you an introduction to the world of spa therapy.

Examines various aspects of the relationship between tourism and large cities, covering such issues as why tourists visit cities, why cities want tourists, how cities make tourism happen and how tourism impacts on cities and their inhabitants.

Collects together key articles in international marketing, building on a four-part framework of market analysis, strategy development, implementation issues and international marketing management. This book offers an overview, commentary and discussion questions to draw out the key issues from the articles and relate them to the central framework.

This text is about identifying and releasing entrepreneurial potential. Using the idea of character themes, it defines the entrepreneur in terms of six key themes, and provides readers with the opportunity to assess themselves in these areas.

Examines three principal methods of applied systems thinking: systems failures, hard and soft systems methods. The book is written in an open learning style with activities, exercises and case studies with an emphasis on practice and technique. It is supported by numerous illustrations, in keeping with the diagramming techniques of systems work.

Focusing on the nature, scope and the functioning of business enterprises, this book synthesises traditional and modern economic concepts and tools of analysis to build a coherent analytical framework capable of dealing with questions of direct relevance to business. It uses real world examples and case studies drawn from a variety of sources.

Covers all the basic principles which the reader can apply to a whole range of projects. The text examines in some detail the issues relating to industrial and technological projects. It is designed to equip the reader with the knowledge and techniques to manage prjects successfully at every stage of the process.