Böcker utgivna av Cengage Learning EMEA

The focus of this text is on strategic marketing decision making in a global context.

Research is an ever-increasing vital feature of academic accounting and finance, but few researchers are ever offered guidance on the research process.Research Method & Methodology in Finance & Accounting is the only book of its kind as it focuses on academic rather than student research. The text provides a clear, well-written guide to research in these subjects.This essential book, for both students and lecturers, has now been fully revised and updated, to include all of the advances made on the subject in the last 10 years.

Suitable for managers and HR professionals, students of management and occupational psychology at undergraduate and MBA level, this title explores knowledge about how teams work, how and why they become effective and how they influence an organization. It describes how managers at all levels can improve team working within their organization.

Offers an introduction to the growing subject of sports psychology. This title addresses the key challenges facing lecturers and students in the area by comprehensively covering a diverse range of topics, reflecting relevant research, and applying theory to practice.

'Accounting Theory' deals with the theoretical and paradigmatic attempts to explicate accounting practices and provide a social legitimisation of the discipline and profession of accounting.

Explaining the world of financial products and markets in a way that students with no background in the area can understand, each chapter of the book includes exercises, longer questions, and mini research projects to help students feel involved.

Cultural organisations have long been protected from the harsh realities of the marketplace by relying on wealthy patrons or public subsidies. But as these sources of finance become more scarce they now find that they have to compete for an audience. This book describes the new competitive environment in which cultural organisations now operate.

In The Art of Nails, Jacqui Jefford presents five cutting-edge collections. Demonstrating 28 exciting styles in step-by-step detail, she provides a remarkable blend of glamour and inspiration invaluable to anyone who shares Jacqui¿s passion for nails. Styles range from fashion to fancy dress and all showcase stunning photography. Expert and clear explanations make her incredible work accessible to all nail art practitioners. Jacqui Jefford has now held her position of professional excellence within the nail industry for over twenty years. Jacqui is widely renowned as a nail art authority, her work recognised as pioneering and her style and creativity highly sought after by an extensive A-list clientele. The Art of Nails provides a unique opportunity for professional nail technicians, trainers and aspiring students to enjoy an impressive exhibition of the technical expertise and workmanship of nail art at its best.

Covers the following topics: electricity in the environment, working relationships, preparing and restoring the worksite, fixing components, measuring and marking out, commissioning electrical installation, health and safety issues at work and in the working environment, the use of access equipment, manual and assisted moving of loads.

Challenges traditional approaches and theories in organizational psychology and offers a practical approach to personal development.

Contextualising business policy in its economic, institutional and political environment, this text shows students how to use financial analysis as a strategic tool. It employs a value-added accounting framework to describe how modern businesses compete in an international context and highlight the factors that influence company performance.

Covers the following topics on installation and commissioning: supply, overcurrent and earth fault protection, the electrical information required, selection of conductor size, selection of cable and protective conductors, preparing for commissioning, testing, alarm systems, and fault location.

A book that covers the following topics on Quality Assurance: the structure of the industry, planning the installation, health and safety, site administration, survey requirements, site structures, assessing and maintaining quality, the contract, co-ordinating electrical installation contracts with other trades, and maintaining good relationships.

Showing the reader how to develop a range of simple techniques, this guide covers organizing time, studying, reading, note-taking, information-gathering, presentation, essay and report writing and dealing with exams.

Since the mid-90s there has been increased interest in the phenomenon of gay tourism. Researchers are examining the range of cultural, social, psychological and health issues that are affecting men and lesbians on their travels. This book defines gay tourism and is a benchmark for future research on this important and often misrepresented market.

Presents the English essentials for doing business in global marketplace. This title takes account of international contexts, countries and cultures and a business environment where English is often used as the language of communication between speakers of many nationalities.

Reflects the rapid move towards international standards over the years. This book provides a comprehensive examination of financial accounting practices in all major - and several emerging - industrial nations, including the United States, Australia, Japan, the larger member states of the European Union and Eastern Europe.

Using case studies and examples the authors summarize the key ideas of relationship marketing and explore its use in consumer markets on the part of companies ranging from large multinationals down to small and medium-size companies.