Böcker av Sean Nixon

Hard sell explores advertising in Britain in the 1950s and 60s through extensive new archival research in Britain and America, combining the study of business practices with analysis of television and press advertisements. -- .

The economic and cultural role of the `creative industries' has gained a new prominence and centrality in recent years. These worlds are explored here through the most emblematic creative industry: advertising. Advertising Cultures presents a case-study of the social make-up, informal cultures and subjective identities of these creative practices.

This study examines the significance of representations of masculinity with particular focus on the consumer industries, building a form of cultural analysis that draws together the study of "texts" and "institutions".