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Semiotics of Consumption

- Interpreting Symbolic Consumer Behavior in Popular Culture and Works of Art

av Morris B. Holbrook & Elizabeth C. Hirschman

1 655,-
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- 1 655,-
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Postmodern Consumer Research

- The Study of Consumption as Text

av Elizabeth C. Hirschman

1 195,-

Examines the philosophies and methods of consumer research both objectively and subjectively. This title presents philosophical concepts regarding the origin and content of knowledge relevant to consumer-behaviour phenomena.
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- 1 195,-
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