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Food Blogs, Postfeminism, and the Communication of Expertise

- Digital Domestics

av Alane L. Presswood

del av Communicating Gender-serien

Food Blogs, Postfeminism, and the Communication of Expertise av Alane L. Presswood
Om Food Blogs, Postfeminism, and the Communication of Expertise

This book examines how and why women use blogs to create successful digital brands based on food preparation, purchase, and consumption. Alane Presswood clarifies the relationships between individual brands, reader communities, and sociocultural trends via an exploration of the strategies employed to create affective relationships on social media.

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  • Språk:
  • Engelska
  • ISBN:
  • 9781498593687
  • Format:
  • Inbunden
  • Sidor:
  • 172
  • Utgiven:
  • 3. december 2019
  • Mått:
  • 236x160x19 mm.
  • Vikt:
  • 400 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 17. december 2024

Om Alane L. Presswood

Se alla böcker av Alane L. Presswood

Beskrivning av Food Blogs, Postfeminism, and the Communication of Expertise

This book examines how and why women use blogs to create successful digital brands based on food preparation, purchase, and consumption. Alane Presswood clarifies the relationships between individual brands, reader communities, and sociocultural trends via an exploration of the strategies employed to create affective relationships on social media.

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