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Fashion Marketing and Communication

- Theory and Practice Across the Fashion Industry

Om Fashion Marketing and Communication

This book draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies as tools for understanding the way in which fashion works today, and re-evaluates what makes certain fashion marketing tactics fashionable.

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  • Språk:
  • Engelska
  • ISBN:
  • 9781138323094
  • Format:
  • Häftad
  • Sidor:
  • 214
  • Utgiven:
  • 14. november 2019
  • Mått:
  • 153x230x13 mm.
  • Vikt:
  • 346 g.
  I lager
Leveranstid: 4-7 vardagar
Förväntad leverans: 3. december 2024

Beskrivning av Fashion Marketing and Communication

This book draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies as tools for understanding the way in which fashion works today, and re-evaluates what makes certain fashion marketing tactics fashionable.

Användarnas betyg av Fashion Marketing and Communication



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