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Experiential Marketing

- Secrets, Strategies, and Success Stories from the World's Greatest Brands

Om Experiential Marketing

The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive marketing strategies designed more than a half-century ago.

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  • Språk:
  • Engelska
  • ISBN:
  • 9781119145875
  • Format:
  • Inbunden
  • Sidor:
  • 224
  • Utgiven:
  • 17. juni 2016
  • Mått:
  • 162x236x21 mm.
  • Vikt:
  • 452 g.
  I lager
Leveranstid: 4-7 vardagar
Förväntad leverans: 3. december 2024

Beskrivning av Experiential Marketing

The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive marketing strategies designed more than a half-century ago.

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