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Environmental Advertising

- New Forms of Transnational Persuasion

Environmental Advertising
Om Environmental Advertising

This book explores twenty-first century environment-themed advertising with a global reach in relation to three key emerging persuasive themes: governance, morality and transnational rhetoric. Adopting a social semiotic approach, and exploring key examples including Greenpeace's "Everything is NOT Awesome" brandjacking advert, Volkswagen's "Think Blue" campaign and Unilever's "Why Bring a Child Into This World?" advert, Alexander puts forward a number of observations about the ideological character and function of environmental advertising as a new form of transnational persuasion.

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  • Språk:
  • Engelska
  • ISBN:
  • 9781138677890
  • Format:
  • Häftad
  • Sidor:
  • 240
  • Utgiven:
  • 5. januari 2026
  • Mått:
  • 156x234x0 mm.
  • Vikt:
  • 453 g.
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Beskrivning av Environmental Advertising

This book explores twenty-first century environment-themed advertising with a global reach in relation to three key emerging persuasive themes: governance, morality and transnational rhetoric. Adopting a social semiotic approach, and exploring key examples including Greenpeace's "Everything is NOT Awesome" brandjacking advert, Volkswagen's "Think Blue" campaign and Unilever's "Why Bring a Child Into This World?" advert, Alexander puts forward a number of observations about the ideological character and function of environmental advertising as a new form of transnational persuasion.

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