Entrepreneurial Orientation in Commercial Banks

"The Entrepreneurial Orientation in Commercial Banks" is a comprehensive book that explores entrepreneurial orientation in the context of commercial banks. It covers the conceptualization and measurement of entrepreneurial orientation, its impact on organizational performance, and factors influencing it. The book discusses strategies for developing entrepreneurial orientation, addresses challenges, and concludes with case studies from XYZ Bank, ABC Bank, and DEF Bank, providing key findings, implications, and suggestions for future research.