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Electronic Marketing

- Theory and Practice for the Twenty-First Century

Om Electronic Marketing

"Electronic Marketing: Theory and Practice for the 21st Century" provides a broad, but sound overview of this rapidly changing field. Targeted at students and practitioners who already understand basic marketing concepts, it includes the latest discussion of Relationship Marketing and CRM as well a chapter on Improving Sales Force Effectiveness.

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  • Språk:
  • Engelska
  • ISBN:
  • 9780273684763
  • Format:
  • Häftad
  • Sidor:
  • 456
  • Utgiven:
  • 6. december 2003
  • Mått:
  • 190x246x25 mm.
  • Vikt:
  • 859 g.
  I lager
Leveranstid: 4-7 vardagar
Förväntad leverans: 3. december 2024

Beskrivning av Electronic Marketing

"Electronic Marketing: Theory and Practice for the 21st Century" provides a broad, but sound overview of this rapidly changing field. Targeted at students and practitioners who already understand basic marketing concepts, it includes the latest discussion of Relationship Marketing and CRM as well a chapter on Improving Sales Force Effectiveness.

Användarnas betyg av Electronic Marketing



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