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EDLP versus Hi-Lo Pricing Strategies in Retailing

- Literature Review and Empirical Examinations in the German Retail Market

Om EDLP versus Hi-Lo Pricing Strategies in Retailing

This work examines the topic of EDLP versus Hi-Lo pricing strategies in retailing. Based on a comprehensive conceptual examination of pricing strategies in retailing, the author conducted two large-scale empirical studies about the impact of the retailer's pricing strategy on store performance.

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  • Språk:
  • Engelska
  • ISBN:
  • 9783631643570
  • Format:
  • Inbunden
  • Sidor:
  • 127
  • Utgiven:
  • 24. april 2014
  • Utgåva:
  • Mått:
  • 217x157x14 mm.
  • Vikt:
  • 312 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 17. december 2024

Beskrivning av EDLP versus Hi-Lo Pricing Strategies in Retailing

This work examines the topic of EDLP versus Hi-Lo pricing strategies in retailing. Based on a comprehensive conceptual examination of pricing strategies in retailing, the author conducted two large-scale empirical studies about the impact of the retailer's pricing strategy on store performance.

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