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Does Marketing Need Reform?

- Fresh Perspectives on the Future

Om Does Marketing Need Reform?

Many marketers fear that the field's time-worn principles are losing touch with realities. This book collects the insights of a select group of leading marketing thinkers and practitioners who are committed to restoring marketing's timeless values. It sets the agenda for a generation of marketing principles.

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  • Språk:
  • Engelska
  • ISBN:
  • 9780765616999
  • Format:
  • Häftad
  • Sidor:
  • 360
  • Utgiven:
  • 1. januari 2006
  • Mått:
  • 252x180x20 mm.
  • Vikt:
  • 612 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 18. december 2024

Beskrivning av Does Marketing Need Reform?

Many marketers fear that the field's time-worn principles are losing touch with realities. This book collects the insights of a select group of leading marketing thinkers and practitioners who are committed to restoring marketing's timeless values. It sets the agenda for a generation of marketing principles.

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