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  5. Do You Want to Keep Your Customers Forever?

Do You Want to Keep Your Customers Forever?

av Joseph B. Pine

del av Harvard Business Review Classics-serien

Do You Want to Keep Your Customers Forever? av Joseph B. Pine
Om Do You Want to Keep Your Customers Forever?

Shows how to make mass customization and efficient and personal marketing work by putting companies and their consumers in a 'learning relationship'. This title explains how over time, this ongoing relationship allows your company to meet customer's changing needs, develop learning relationships with them and retain their business forever.

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  • Språk:
  • Engelska
  • ISBN:
  • 9781422140277
  • Format:
  • Häftad
  • Sidor:
  • 96
  • Utgiven:
  • 2. mars 2010
  • Mått:
  • 127x172x7 mm.
  • Vikt:
  • 82 g.
Leveranstid: 2-4 veckor
Förväntad leverans: 7. maj 2025

Om Joseph B. Pine

Se alla böcker av Joseph B. Pine

Beskrivning av Do You Want to Keep Your Customers Forever?

Shows how to make mass customization and efficient and personal marketing work by putting companies and their consumers in a 'learning relationship'. This title explains how over time, this ongoing relationship allows your company to meet customer's changing needs, develop learning relationships with them and retain their business forever.

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