Digital Marketing and Branding of Assets in São Tomé and Príncipe

The islands of São Tomé and Príncipe have always been known as the "wonderful islands" and the "chocolate islands".This book aims to give sustainability to the above-mentioned designations, with the support of intellectual property assets (Trademarks, Patents, Industrial Designs, Utility Models, new plant varieties, Geographical Indications / DO, Traditional Knowledge and Copyright and Related Rights through the preservation of the environment of the historical cultural heritage of São Tomé and Príncipe.