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  5. Digital Channels and Social Media Management in Luxury Markets

Digital Channels and Social Media Management in Luxury Markets

av Fabrizio (University of Turin Mosca

del av Routledge-Giappichelli Studies in Business and Management-serien

Digital Channels and Social Media Management in Luxury Markets av Fabrizio (University of Turin Mosca
Om Digital Channels and Social Media Management in Luxury Markets

This book will enable readers to gain a clear insight into how the luxury goods market operates and amongst other things, focuses on: recent internet and social media strategies adopted by luxury companies and their brands; how luxury companies manage their communication and distribu

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  • Språk:
  • Engelska
  • ISBN:
  • 9780367890667
  • Format:
  • Häftad
  • Sidor:
  • 200
  • Utgiven:
  • 14. april 2020
  • Mått:
  • 235x155x12 mm.
  • Vikt:
  • 340 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 17. december 2024

Om Fabrizio (University of Turin Mosca

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This book will enable readers to gain a clear insight into how the luxury goods market operates and amongst other things, focuses on: recent internet and social media strategies adopted by luxury companies and their brands; how luxury companies manage their communication and distribu

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