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Customer Relationship Management Systems Handbook

Om Customer Relationship Management Systems Handbook

Presents a description and analysis of the concepts, processes, and technologies used in the development and implementation of an effective customer relationship (CRM) strategy. This title takes readers through the evolution of CRM - from its early beginning to sophisticated data warehouse-based systems.

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  • Språk:
  • Engelska
  • ISBN:
  • 9780849311437
  • Format:
  • Häftad
  • Sidor:
  • 264
  • Utgiven:
  • 19. juli 2002
  • Mått:
  • 178x254x19 mm.
  • Vikt:
  • 570 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 18. december 2024

Beskrivning av Customer Relationship Management Systems Handbook

Presents a description and analysis of the concepts, processes, and technologies used in the development and implementation of an effective customer relationship (CRM) strategy. This title takes readers through the evolution of CRM - from its early beginning to sophisticated data warehouse-based systems.

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