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Customer Experience Management: Enhancing Experience and Value through Service Management

Om Customer Experience Management: Enhancing Experience and Value through Service Management

Although a nascent field of research, customer experience management has become an important research and management topic in today's interconnected world. This book highlights how service management can be most effectively used to create positive customer experiences in all industry sectors.

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  • Språk:
  • Engelska
  • ISBN:
  • 9781465241078
  • Format:
  • Häftad
  • Sidor:
  • 420
  • Utgiven:
  • 17. juli 2014
  • Utgåva:
  • Mått:
  • 192x236x25 mm.
  • Vikt:
  • 762 g.
Leveranstid: 2-4 veckor
Förväntad leverans: 20. december 2024
Förlängd ångerrätt till 31. januari 2025

Beskrivning av Customer Experience Management: Enhancing Experience and Value through Service Management

Although a nascent field of research, customer experience management has become an important research and management topic in today's interconnected world. This book highlights how service management can be most effectively used to create positive customer experiences in all industry sectors.

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