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Customer-Centric Marketing Strategies

- Tools for Building Organizational Performance

Om Customer-Centric Marketing Strategies

As customer orientation continues to gain importance in the marketing field, there has been a growing concern for organisations to implement effective customer centric policies. This title provides a more conceptual understanding on customer-centric marketing strategies as well as revealing the success factors of these concepts.

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  • Språk:
  • Engelska
  • ISBN:
  • 9781466625242
  • Format:
  • Inbunden
  • Sidor:
  • 478
  • Utgiven:
  • 30. november 2012
  • Mått:
  • 280x216x36 mm.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 17. december 2024

Beskrivning av Customer-Centric Marketing Strategies

As customer orientation continues to gain importance in the marketing field, there has been a growing concern for organisations to implement effective customer centric policies. This title provides a more conceptual understanding on customer-centric marketing strategies as well as revealing the success factors of these concepts.

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