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Cross-Cultural Aspects of Tourism and Hospitality

- A Services Marketing and Management Perspective

Om Cross-Cultural Aspects of Tourism and Hospitality

This is the first textbook to offer students a guide to the influence of culture on service providers as well as its influence on customers, affecting both the supply and demand sides of the industry - organisational behaviour and human resource management, and marketing and consumer behaviour.

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  • Språk:
  • Engelska
  • ISBN:
  • 9780367860745
  • Format:
  • Häftad
  • Sidor:
  • 354
  • Utgiven:
  • 4. september 2020
  • Mått:
  • 245x174x32 mm.
  • Vikt:
  • 650 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 20. december 2024
Förlängd ångerrätt till 31. januari 2025

Beskrivning av Cross-Cultural Aspects of Tourism and Hospitality

This is the first textbook to offer students a guide to the influence of culture on service providers as well as its influence on customers, affecting both the supply and demand sides of the industry - organisational behaviour and human resource management, and marketing and consumer behaviour.

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