Create, Produce, Consume

"This clear-eyed, comprehensive guide to today's music business stands out from the pack, steering clear of both cheerleading and doomsaying. Bruenger's structured approach systematically covers all aspects of the industry, taking the perspectives of artists, audiences, and entrepreneurs into account. Each carefully constructed chapter moves from theoretical models through case studies to contemporary issues, ending with further reading and exercises for self-study or class discussion. A music industry degree between two covers."--Robert Fink, Professor of Musicology and Chair of the Music Industry Studies Program at UCLA "This is what those interested in the topic have been waiting for. This book is the holy grail of Music Industry Studies."--Gary Beckman, Director of Entrepreneurial Studies in the Arts, North Carolina State University "Conveys a textured and many-layered approach. David Bruenger is an expert in unfolding big ideas to best grasp many moving parts."--Mitchell Korn, Senior Lecturer of Music and Educational Outreach, Vanderbilt University's Blair School of Music