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Consumer Behavior: Science and Practice, International Edition

Om Consumer Behavior: Science and Practice, International Edition

Offers an introduction to consumer behavior. This title focuses on 'classic' consumer behavior topics, including consumer information processing, consumer decision making, persuasion, and the role of culture and society on consumer behavior. It also explores the topics and trends relevant to modern consumer behavior.

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  • Språk:
  • Engelska
  • ISBN:
  • 9780538746861
  • Format:
  • Häftad
  • Sidor:
  • 480
  • Utgiven:
  • 5. april 2010
  • Utgåva:
  • Mått:
  • 206x253x17 mm.
  • Vikt:
  • 824 g.
Leveranstid: 2-4 veckor
Förväntad leverans: 13. augusti 2025

Beskrivning av Consumer Behavior: Science and Practice, International Edition

Offers an introduction to consumer behavior. This title focuses on 'classic' consumer behavior topics, including consumer information processing, consumer decision making, persuasion, and the role of culture and society on consumer behavior. It also explores the topics and trends relevant to modern consumer behavior.

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