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Consumer Behavior and Advertising Involvement

- Selected Works of Herbert E. Krugman

av Edward P. (Cahill Gordon, Reindel Krugman

del av Marketing and Consumer Psychology Series-serien

Consumer Behavior and Advertising Involvement av Edward P. (Cahill Gordon
Om Consumer Behavior and Advertising Involvement

Herbert Krugman is the past president of APA, The Division of Consumer Psychology and The Association for Public Opinions Research. This reader contains his selected works in Consumer Behavior and Advertising which combine insights from Cognitive Psychology, Social Psychology and Survey Methodology.

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  • Språk:
  • Engelska
  • ISBN:
  • 9780805857887
  • Format:
  • Inbunden
  • Sidor:
  • 354
  • Utgiven:
  • 28. maj 2008
  • Mått:
  • 151x237x24 mm.
  • Vikt:
  • 626 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 16. december 2024

Om Edward P. (Cahill Gordon

Se alla böcker av Edward P. (Cahill Gordon

Beskrivning av Consumer Behavior and Advertising Involvement

Herbert Krugman is the past president of APA, The Division of Consumer Psychology and The Association for Public Opinions Research. This reader contains his selected works in Consumer Behavior and Advertising which combine insights from Cognitive Psychology, Social Psychology and Survey Methodology.

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