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Competitive Advantage of Customer Centricity

Om Competitive Advantage of Customer Centricity

This book presents strategies that put the customer at the center of an enterprise. It broadens the definition of customer value beyond tangible benefits and price to include both tangible and intangible benefits and total ownership costs, while embracing a variety of unique customer needs.

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  • Språk:
  • Engelska
  • ISBN:
  • 9789811351389
  • Format:
  • Häftad
  • Sidor:
  • 330
  • Utgiven:
  • 12. december 2018
  • Utgåva:
  • 12017
  • Mått:
  • 155x235x0 mm.
  • Vikt:
  • 718 g.
Leveranstid: 2-4 veckor
Förväntad leverans: 1. september 2025

Beskrivning av Competitive Advantage of Customer Centricity

This book presents strategies that put the customer at the center of an enterprise. It broadens the definition of customer value beyond tangible benefits and price to include both tangible and intangible benefits and total ownership costs, while embracing a variety of unique customer needs.

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