Clickbait Capitalism

As the pursuit of profit becomes increasingly surreal, virtual, and exotic by the day, the symbiosis between libidinal and financial flows demands to be reframed and rethought. Clickbait capitalism offers a stimulating and game-changing introduction to how the current confluence of economy and desire pre-empts our behaviour, structures our identity, influences our decisions, and tugs at our wallets.>Lie back on the couch with this book and let it analyse your triggers and traumas about student debt and intergenerational inequity. Ramble down the royal road of the unconscious, interpreting the collective delirium from Cryptokitties to cryogenics, Squid Game to GameStop. These bracing chapters, invoking theorists from Adorno to Zizek, fuse psychology and economics to diagnose the neuroses of our moment. The results are electric!>Desire plays a crucial yet poorly understood role within economic life. This is increasingly untenable as potent new cultures of desire take shape around the intersection of digital technology and finance. Clickbait capitalism stages an encounter between psychoanalysis, political economy, and the calling cards of twenty-first-century capitalism. Drawing on a theoretical tradition known as 'libidinal economy', the book engages digital-economic life as a site of ongoing psychological capture and release. The result is a unique survey of the moods and structures of feeling that underwrite capitalism today, from online paranoia and the ecstatic mania of the crypto-boom to the escape and revenge fantasies of the indebted young. Adopting a pluralistic approach, the book offers a range of new perspectives on the psychological foundations and ongoing viability of capitalism as a social formation and economic system.