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Cases on Branding Strategies and Product Development

- Successes and Pitfalls

av Sarmistha Sarma, Sukhvinder Singh
Cases on Branding Strategies and Product Development av Sarmistha Sarma
Om Cases on Branding Strategies and Product Development

The process of creating iconic brands varies from product to product and market to market. Effective branding strategies are imperative to success in a competitive marketplace. Cases on Branding Strategies and Product Development is a collection of case studies illustrating successful brand management strategies as well as common errors of unsuccessful brands.

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  • Språk:
  • Engelska
  • ISBN:
  • 9781466673939
  • Format:
  • Inbunden
  • Sidor:
  • 417
  • Utgiven:
  • 31. december 2014
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 19. december 2024
Förlängd ångerrätt till 31. januari 2025

Om Sarmistha Sarma

Se alla böcker av Sarmistha Sarma

Beskrivning av Cases on Branding Strategies and Product Development

The process of creating iconic brands varies from product to product and market to market. Effective branding strategies are imperative to success in a competitive marketplace. Cases on Branding Strategies and Product Development is a collection of case studies illustrating successful brand management strategies as well as common errors of unsuccessful brands.

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