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  5. Capturing, Analyzing, and Managing Word-of-Mouth in the Digital Marketplace

Capturing, Analyzing, and Managing Word-of-Mouth in the Digital Marketplace

del av Advances in Marketing, Customer Relationship Management, and E-Services-serien

Capturing, Analyzing, and Managing Word-of-Mouth in the Digital Marketplace
Om Capturing, Analyzing, and Managing Word-of-Mouth in the Digital Marketplace

With the growth of information technology - and the Internet in particular - many new communication channels and platforms have emerged. This title explores the way these new channels and platforms affect our everyday interactions, particularly as they relate to meaning, growth, and recent trends, practices, issues, and challenges surrounding the world of modern marketing.

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  • Språk:
  • Engelska
  • ISBN:
  • 9781466694491
  • Format:
  • Inbunden
  • Sidor:
  • 339
  • Utgiven:
  • 28. augusti 2015
  • Mått:
  • 223x291x28 mm.
  • Vikt:
  • 1148 g.
Leveranstid: 2-4 veckor
Förväntad leverans: 16. december 2024

Beskrivning av Capturing, Analyzing, and Managing Word-of-Mouth in the Digital Marketplace

With the growth of information technology - and the Internet in particular - many new communication channels and platforms have emerged. This title explores the way these new channels and platforms affect our everyday interactions, particularly as they relate to meaning, growth, and recent trends, practices, issues, and challenges surrounding the world of modern marketing.

Användarnas betyg av Capturing, Analyzing, and Managing Word-of-Mouth in the Digital Marketplace



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