Building Theory in Political Communication

In Building Theory in Political Communication, Gadi Wolfsfeld, Tamir Sheafer, and Scott Althaus present the first generalizable conceptual framework for political communication that is also falsifiable, explaining how media performance contributes to successful political performance across nations, regime types, and information systems. The book adapts, refines, and extends the Politics-Media-Politics (PMP) principle, which states that variations in
political ecosystems have a major impact on media systems, values, practices, and resources, which can then have dependent, independent, and conditional effects on political processes. With an emphasis on international comparative studies encompassing diverse political systems, the authors move beyond the field's
Western focus to show that PMP is useful in a wide range of contexts and research literatures.