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Brands and Brand Management

del av Critical Perspectives on Business and Management-serien

Brands and Brand Management
Om Brands and Brand Management

Covers the management of brands across cultural and international boundaries. This book explores brands evolution from signals of provenance and quality to their status as carriers of symbolic meaning and trust. It is suitable for marketing and business scholars - as well as those working in allied areas.

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  • Språk:
  • Engelska
  • ISBN:
  • 9780415433242
  • Format:
  • Boxset
  • Sidor:
  • 2208
  • Utgiven:
  • 28. november 2008
  • Mått:
  • 156x234x0 mm.
  • Vikt:
  • 3832 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 18. december 2024

Beskrivning av Brands and Brand Management

Covers the management of brands across cultural and international boundaries. This book explores brands evolution from signals of provenance and quality to their status as carriers of symbolic meaning and trust. It is suitable for marketing and business scholars - as well as those working in allied areas.

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