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Brand Vision

- The Clear Line of Sight Aligning Business Strategy and Marketing Tactics

Om Brand Vision

Offers simple, easily implemented tools connecting a company's marketing program to its business strategy. The book is based on a critical premise: that, rather than merely a series of aesthetic decisions on typography and graphics, marketing can be a powerful force that helps a company communicate its strategy. Both externally and internally.

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  • Språk:
  • Engelska
  • ISBN:
  • 9781637421734
  • Format:
  • Häftad
  • Sidor:
  • 191
  • Utgiven:
  • 30. januari 2022
  • Mått:
  • 152x229x0 mm.
  • Vikt:
  • 333 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 24. december 2024
Förlängd ångerrätt till 31. januari 2025

Beskrivning av Brand Vision

Offers simple, easily implemented tools connecting a company's marketing program to its business strategy. The book is based on a critical premise: that, rather than merely a series of aesthetic decisions on typography and graphics, marketing can be a powerful force that helps a company communicate its strategy. Both externally and internally.

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