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Brand New China

- Advertising, Media, and Commercial Culture

Om Brand New China

Part riveting account of fieldwork and part rigorous academic study, this book offers a unique perspective on the advertising and marketing culture of China. Wang's experiences in the worlds of Beijing advertising agencies and the U.S. academy offer a unique perspective on China during its accelerated reintegration into the global market system.

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  • Språk:
  • Engelska
  • ISBN:
  • 9780674047082
  • Format:
  • Häftad
  • Sidor:
  • 432
  • Utgiven:
  • 10. april 2010
  • Mått:
  • 132x202x28 mm.
  • Vikt:
  • 486 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 9. juli 2025

Beskrivning av Brand New China

Part riveting account of fieldwork and part rigorous academic study, this book offers a unique perspective on the advertising and marketing culture of China. Wang's experiences in the worlds of Beijing advertising agencies and the U.S. academy offer a unique perspective on China during its accelerated reintegration into the global market system.

Användarnas betyg av Brand New China



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