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Brand Management

- Mastering Research, Theory and Practice

av Tilde (Copenhagen Business School Heding
Brand Management av Tilde (Copenhagen Business School Heding
Om Brand Management

This is a valuable resource for those looking to understand how a brand can be conceptualized and thus managed in all its complexity. Going beyond the "quick fixes" of branding, it offers a comprehensive overview of brand management theories from the last 35 years.

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  • Språk:
  • Engelska
  • ISBN:
  • 9780367172589
  • Format:
  • Häftad
  • Sidor:
  • 338
  • Utgiven:
  • 20. maj 2020
  • Utgåva:
  • 3
  • Mått:
  • 244x174x23 mm.
  • Vikt:
  • 630 g.
  I lager
Leveranstid: 4-7 vardagar
Förväntad leverans: 4. december 2024

Om Tilde (Copenhagen Business School Heding

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This is a valuable resource for those looking to understand how a brand can be conceptualized and thus managed in all its complexity. Going beyond the "quick fixes" of branding, it offers a comprehensive overview of brand management theories from the last 35 years.

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