Marknadsföring

ChatGPT FOR STARTUPS is the ultimate guide for startup founders and founding teams who are looking for an advantage to scale their businesses faster and more resourcefully. In today's competitive startup environment and constrained venture capital market, the pressure is on for startups to perform or risk failing. ChatGPT is a new disruptive technology that gives you access to a full range of corporate-sized departments, including finance, product development, operations, sales and marketing and customer service, without any additional expense or increasing your burn rate. This is an opportunity that is too good to miss - ignore it at your own peril or use it to scale your business faster and more efficiently than ever!Amir Hegazi is the Managing Partner at CapitalDemocracy, a professional advisory firm that helps startups raise venture capital. Amir was the Director of Marketplace at Souq.com, MENA's largest e-commerce platform (acquired by Amazon). He is an early pioneer of digital media in the Arab world, having launched the region's largest online TV network at JumpTV. He is also an advisor to ministers and policy-makers. Amir is the author of Amazon bestseller Venture Adventure: Startup Fundraising Advice from Top Global Investors.

Explore the A to Z of modern advertising.Celebrate all this year's creative brilliance in print! This limited edition Graphis Advertising Awards annual honors industry excellence internationally and features this year's Platinum, Gold, and Silver Award-winning talents and their work. Discover a collection of standout creativity and innovation covering print, video and out of house for clients from Activision to Netflix, Heinz to Diageo, and Lenovo to the Beijing Opera.

În¿elege¿i esen¿a mixului de marketing (cunoscut ¿i sub numele de cei 4 P) în doar 50 de minute cu aceast¿ carte practic¿ ¿i concis¿. Mixul de marketing cuprinde instrumentele de care dispun agen¿ii de marketing pentru a dezvolta strategii de marketing eficiente ¿i pentru a-¿i atinge obiectivele pe piäa ¿int¿. Astfel, cu ajutorul celor patru factori cheie - produs, pre¿, loc ¿i promovare - comercian¿ii pot lua decizii mai inteligente pentru a asigura succesul unui anumit bun, serviciu sau marc¿. Aceast¿ carte v¿ ofer¿ o introducere util¿ pentru fiecare component¿ a mixului de marketing ¿i sfaturi clare despre cum s¿ o aplicäi la planificarea strategic¿. De asemenea, include mai multe studii de caz, o discüie despre posibilele capcane ¿i o introducere în modele conexe, cum ar fi cei 7 P ¿i cei 4 C.Despre mixul de marketing : Mixul de marketing reune¿te toate instrumentele de care dispune o companie pentru a-¿i cre¿te vânz¿rile. Cei "4 P" distinctivi permit utilizatorilor s¿ ia decizii în cunötin¿¿ de cauz¿ privind politica de produs, politica de pre¿uri, politica de distribüie ¿i politica de comunicare pentru a atrage consumatorii de pe piäa ¿int¿. Modelul este cuprinz¿tor, dar üor de aplicat ¿i este predat pe scar¿ larg¿ în ¿colile de afaceri, precum ¿i utilizat pe scar¿ larg¿ în practic¿. În aceast¿ carte, ve¿i descoperi cum v¿ poate ajuta mixul de marketing, cum s¿ luäi decizii cheie în fiecare dintre cele patru categorii ¿i cum s¿ utilizäi aceast¿ abordare pentru a v¿ testa strategia de marketing. O explicäie clar¿ a avantajelor ¿i a posibilelor dezavantaje ale metodei, o discüie a mai multor studii de caz ¿i o prezentare a modelelor conexe v¿ ofer¿ instrumentele de care ave¿i nevoie pentru a v¿ adapta abordarea la situäia dumneavoastr¿.

Named by Forbes Inc. as one of the Top Ten business books of 2018. Scott McKain, award-winning speaker and author, explains how to move beyond being distinctive and to take your brand and business to the next level, to become iconic by knowing your customer and audience and providing the Ultimate Customer Experience every time. What if merely "standing out" from your competition isn't enough to take your brand and business to the highest level? How do you become an iconic organization or leader? Being distinctive in the marketplace used to be the pinnacle of success. In today's global marketplace, that mountain has become significantly more difficult to climb. And, with the explosion of social media, the competition for attention -- and customers -- is more intense than ever before. Standing out is not only more challenging than ever, it now has less of an impact on sustained growth. To be a lasting company, leader, or brand on a positive trajectory today, one must become iconic. In his new book, ICONIC, award-winning author and speaker Scott McKain examines what an iconic organization or leader is -- and helps you attain and retain that rare status. If your company has slipped in its standing (for example, think Sears or Nokia), McKain teaches you how you can regain your position. This is accomplished through unconventional ideas such as: • Go negative for greater success • Do not "under-promise/over-deliver" • Quit selling your products and services ICONIC is filled with insightful advice and practical examples. It's not a book merely expressing an unproven, unrealistic theory. ICONIC teaches the critical, specific steps required to attain the highest level of distinction. Each chapter includes study questions to be used in company-wide or departmental focus groups to help you achieve iconic status. And, the examples used are not merely another recitation of praise for Starbucks, Apple, Google, Southwest, and Amazon. You will discover the only two factors upon which customers and employees judge your organization. You'll meet and learn from the millionaire chimney sweep…the valet parking attendant building an iconic craft brewery…the single store steakhouse in the Midwest with higher revenue than New York City's famed Tavern on the Green…and many more. ICONIC delivers powerful, practical, and precise steps for anyone from a Fortune 500 CEO to a solo-entrepreneur. From major industries to network marketing, there are critical insights awaiting you in ICONIC. The goal of this book is to is to help you and your organization achieve iconic status through sound research and practical wisdom. After reading ICONIC, you will be ready to take your business to the highest level.

Compreender o essencial da mistura de marketing (também conhecida como os 4 Ps) em apenas 50 minutos com este livro prático e conciso. O marketing mix compreende os instrumentos à disposição dos comerciantes para desenvolver estratégias de marketing eficientes e alcançar os seus objectivos no mercado-alvo. Os quatro factores-chave do produto, preço, lugar e promoção permitem assim aos marqueteiros tomar decisões mais inteligentes para assegurar o sucesso de um determinado bem, serviço ou marca. Este livro fornecerá uma introdução útil a cada componente do mix de marketing e conselhos simples para a sua aplicação ao planeamento estratégico. Também apresenta múltiplos estudos de caso, uma discussão de potenciais armadilhas, e uma introdução a modelos relacionados, tais como os 7 Ps e os 4 Cs. Sobre a mistura de marketing : O marketing mix reúne todas as ferramentas disponíveis a uma empresa para aumentar as suas vendas. Os seus distintivos "4 Ps" permitem aos utilizadores tomar decisões informadas sobre a política de produtos, política de preços, política de distribuição e política de comunicação, a fim de atrair os consumidores no mercado alvo. O modelo é abrangente mas fácil de implementar, e é amplamente ensinado nas escolas de negócios e amplamente utilizado na vida real. Neste livro, irá descobrir como o marketing mix pode beneficiar, aprender como tomar decisões importantes em cada uma das suas quatro categorias, e descobrir como utilizar esta abordagem para testar a sua estratégia de marketing. Uma explicação clara dos benefícios e potenciais inconvenientes do método, uma discussão de múltiplos estudos de caso e uma introdução a modelos relacionados dar-lhe-ão as ferramentas de que necessita para adaptar a sua abordagem à sua situação.

Do you enjoy watching TikTok videos of what it's like to work in customer service? Well, here is a compilation of stories, which a local Calgarian has encountered. From the #1 New York Bestselling author Adrianna Peters comes a novel filled with funny, true and scandalous stories that took place in customer service. From the theatre to the hospital there's something in here for everyone to relate to or enjoy.

Kind of Person combines time-tested leadership principles, practical strategies, and thought-provoking exercises, offering a new, refreshing paradigm for customer service employees to see their work - through meaningful and purposeful customer service.Perhaps you're a manager, in the service of those in front-line customer service. Or perhaps you are in front-line customer service yourself. In either case, this book is for you! By the end of this book you will have a new understanding of your job, the impact you have each day on the lives of those in your care, and how to curate the experience of service for yourself, your customers, and your colleagues.This book is not a quick-fix self-help book though. You'll get real tips and tricks that you can put into practice. You'll get step-by-step instructions for handling difficult service situations, and examples for you to follow and emulate that will raise your level of service to those around you, not at your expense, but at your pleasure.Kind of Person will help you discover why are you working at your current company, and not somewhere else, and how you can connect and increase the quality of life for the people who you work with. It examines the uncommonly known truth of what people really want out of a job. Then you will examine the most common service attitudes customer service personnel display, and get great tips on how to maintain professionalism even in the most challenging situations.When learning about teaming you will examine the 5 key ingredients of Trust, Dependability, Clarity, Meaning, and Impact. You will identify how you can bring these ingredients into your current team to make them more effective. Creating a great team isn't all you need as a leader, this book also allows you to discover how you can empower your team to create successful customer service moments. It will give you a guide that you can use to coach your team, to help them make the best decisions, and to bring the best out of them, helping them take their customer service to the next level.

Are you looking to establish a marketing and communications department from scratch?Are you an aspiring student new to the marcomms field altogether? Or are you already established in the profession, but looking to increase your success? Regardless of your background, Marketing and Communications on the Job is the must-read strategic guide for marketing professionals who want to make an impact.Author Marwa Kaabour shares tried-and-tested frameworks, effective checklists, and tangible skills that you can use to decode the disciplines of marketing and communications. Discover practical tools for leading impactful marketing departments, establishing and growing brands, and ensuring the profitability of your team.The world is changing at a rapid speed, and the lines between marketing and communications are blurring. Budgets are shrinking, but expectations are expanding. Consider this book a two-in-one bundle. The first part of the book will help you in establishing your department from scratch and the second part will assist you in navigating the world of branding, corporate communication, and putting together a comprehensive strategy deck. The First Impressions Framework will be guide you on how to draw observations on three key areas in the business prior to joining. The View From The Top Framework will guide you on how best to explore the status of the business as the founders or management see it. It then allows you to understand the company's vision and future orientation. The View From The Bottom Framework guides you to complete your exploration from the bottom of the company and its customers. The View in Numbers Framework shows you how to understand the company's financial structure and marketing budgets. Envisioning Your Department chapter will help you identify challenges on hand and how to match the right marcomms solution to them. The Team That Will Get You There chapter and will guide you on how to build a winning marcomms team. The second section of the book offers multiple crash courses on branding building and corporate communication. These will come in handy to those who have not yet experienced public relations, media relations, branding, sponsorships, and events. The timeless, effective tips in Marketing and Communications on the Job book will future-proof your skills, and support you time and time again - even when the world is in a state of chaos and bewilderment.

If you only want one book for SEO guide, this will be your chocie!In this book, I am not gonna repeat SEO = Search Engine Optimization. Let's get straight to the topic!In this book, you'll learn how to get out into the field and start your journey to become an SEO expert in easy steps. With some research and a lot of practice, anyone can learn how to do SEO for their business. Knowing SEO and how to use it properly can make a huge difference in the future of your websites. In this book, topics covered include: the history of search engines, how do nowadays search engines operate, understanding the search engine crawlers, algorithms and page rank, and the html coding skills, copywriting skills to master in order to build the most search engine optimized websites and mobile sites, and rank in the first page of SERP. "ALL SEO SECRETS is the most valuable book on the topic we have EVER purchased."- Catherin M. "My Business is getting better and better as I learn more about it. This is unbelievable. After applying the knowledge in this book my buisness skyrocketed!"- Lindsey E. Ellen "ALL SEO SECRETS saved my business. After readin ALL SEO SECRETS my business grown exponentially! You've saved our business! ALL SEO SECRETS is exactly what our business has been lacking."- Eleonora T. Johnson

ARE YOUR SALES PLATEAUING? STRUGGLING TO FIND YOUR RHYTHM? DO SALES COME ONE MONTH AND DISAPPEAR THE NEXT? THE MOMENTUM SALES MODEL IS A PROVEN SYSTEM FOR EXPLOSIVE SALES GROWTH THAT YOU CAN TAKE ANYWHERE.Whether you're in sales or an entrepreneur, I've been where you are, staring at a target, wondering how on earth I am going to hit it based on the current pipeline, state of the product and lack of new business leads. That was, until I learned how to create momentum.Let me guide you towards success in sales, so that you can land those all-important first clients and keep landing them, smash targets and sell more. This is not a book you read once and then forget, it will impact your whole way of selling, allowing you to experience new levels of success, prosperity and wealth. The world has changed, clients need that human touch more than ever and salespeople who understand this and what it takes are going to win.We need more top salespeople, that's how we advance the human race, every idea must first be sold. Let's unleash your inner greatness, develop sales confidence and become a world class salesperson. This book will help you reach the top 1% of salespeople, so what are you waiting for?

Covering major thematic groups, yet open to other relevant topics: Organizational Behavior, Innovation, Marketing Management, Financial Management and Accounting, Strategic Management, Entrepreneurship and Green Business. The year 2020 theme of book and conference is "Transforming Sustainable Business In The Era Of Society 5.0".

The book examines key contemporary marketing concepts, issues and challenges that affect destinations within a multidisciplinary global perspective. This book uniquely combines balanced academic research with practical applications and will be a valuable resource for both researchers and practitioners in the field of destination ma

This book analyses the political, economic and managerial challenges for policy makers and the air transport industry as they face climate change.

Do you have a Big Idea? One of our Big Ideas was to reunite the cast members of our favorite show... and we did!In this book, I provide some practical steps and advice for realistically following your dreams and aspirations.

Uprawlenie marketingom - äto ne tol'ko marketing kak koncepciq, no i, w bolee global'nom smysle, uprawlenie wsemi zainteresowannymi storonami i, w chastnosti, "chelowekom", bud' to klient ili prodawec. Jeta kniga predlagaet nekotorye predwaritel'nye otwety, a takzhe issleduet osnowy marketinga. Dlq ätogo my snachala rassmotrim proishozhdenie, ätimologicheskoe ponimanie i to, kak marketing pozwolqet sozdawat' cennost' dlq potrebitelq i kompanii. Zatem my proanaliziruem rol' i wklad marketinga w process prodazh w biznese, a takzhe obsudim osnownye prepqtstwiq i izmeneniq, kotorye wliqüt na marketing segodnq. Nakonec, my obsudim mesto "cheloweka" kak klüchewogo faktora w prodazhah i pozicionirowanii kompanii cherez politiku produkta, ceny, raspredeleniq i integrirowannyh marketingowyh kommunikacij s wybrannymi klientami dlq postoqnnyh prodazh i, odnowremenno, pobedy nad konkurentami. Net neobhodimosti rekomendowat' äto snowa, äta kniga dlq was.

Die aktuelle Ausgabe für das Jahr 2023 liegt ab sofort vor. Die unkommentierten Gesetzestexte "Wettbewerbsrecht 2023" enthält zahlreiche relevante Gesetzestexte aus dem Wettbewerbsrecht (Rechtsstand: 01.01.2023), die auch optimal auf die Anforderungen im Rahmen einer Fort- bzw. Weiterbildung (z. B. Gepr. Fachwirte wie etwa Gepr. Wirtschaftsfachwirte, Gepr. Fachwirte für Marketing, Gepr. Technische Betriebswirte, Gepr. Betriebswirte, Master Professional in Business Management sowie betriebswirtschaftliche Studiengänge oder Seminare) abgestimmt sind.Es enthält - vollständig oder in Auszügen - das Wettbewerbsrecht 2023 aus:Kartellrecht:» Gesetz gegen Wettbewerbsbeschränkungen (GWB)» Vertrag über die Arbeitsweise der Europäischen Union (AEUV)» Vertikal-GVO - Verordnung (EU) 2022/720» EG-Fusionskontrollverordnung - Verordnung (EG) Nr. 139/2004Recht des fairen Wettbewerbs:» Gesetz gegen den unlauteren Wettbewerb (UWG)» P2B-Verordnung - Verordnung (EG) Nr. 2019/1150» Unterlassungsklagengesetz (UKlaG)» Telemediengesetz (TMG)» Telekommunikationsgesetz (TKG)» Telekommunikation-Telemedien-Datenschutz-Gesetz (TTDSG)» TK-Transparenzverordnung (TKTransparenzV)» Medienstaatsvertrag (MStV)» Tabakerzeugnisgesetz (TabakerzG)» Jugendschutzgesetz (JuSchG)» Jugendmedienschutz-Staatsvertrag (JMSt)» Markengesetz (MarkenG)» Health-Claims-Verordnung - Verordnung (EG) Nr. 1924/2006» Preisangabenverordnung (PAngV)Eine Besonderheit ist z. B., dass häufige Anwendungsfälle in den Gesetzestexten bereits durch Unterstreichungen hervorgehoben sind. Weitere Informationen zu dieser Gesetzessammlung unter www.gesetze-wettbewerbsrecht.de(HINWEIS: Bitte beachten Sie den Rechtsstand 2023. Wenn eine aktuelle Ausgabe benötigt wird, verwenden Sie die Ausgabe aus dem aktuellen Jahr.)

What if the customer determined the price they pay based upon the value they receive? How might that change things? Pay What It's Worth pricing is a system allowing for a different way of valuing the products, services, and experiences we have and exchange with others. Each of us has the power and ability to create our own economy, and approach to valuing products and services.In Pay What It's Worth: You Don't Need to Set a Price on Value, you'll explore the power and potential, as well as the pitfalls, of not setting prices. Mutually beneficial exchanges are possible and sustainable for you, as a business owner, and as a customer. Your integrity is your most valuable wealth creation tool.

Selling is a game of skills. A sales-person needs to do all right things to finally close the sale.This book would try to create great sales teams full of excellent sales-persons. This book would list the attributes of a perfect sales-person and describe ways to develop those skills. Selling can be an interesting and exciting journey for a successful person who could reach to the pinnacle of her organization. This resource would try to lift the competencies and career of every reader to a much higher level, if she follows the ideas specified and customize them in her own context.This book is not a textbook seeking to describe the concept of selling instead it is an action book which can be immediately put to use by any person who want to excel in sales. The book is written in simple and lucid form so as to help even a layman to excel in sales.

The Show Must Go On: Ein Leitfaden für erfolgreiches Marketing im Showbusiness" von Timo Dante ist das ultimative Handbuch für alle Showkünstler, die ihre Karriere auf die nächste Stufe bringen möchten. Das Buch bietet umfassende Informationen und praktische Tipps für alles, von der Planung einer Tour bis hin zur Gewinnung von Sponsoren und der Erstellung von Merchandise.Der Autor Timo Dante ist selbst erfolgreicher Showkünstler und bringt seine jahrelange Erfahrung in die Themen ein, die er in diesem Buch behandelt. Er deckt alle Aspekte des Marketings für Showkünstler ab, von der Vermarktung einer Show bis hin zur Finanzierung von Projekten.Das Buch beginnt mit der Erklärung der Grundlagen des Marketings für Showkünstler und geht dann auf spezielle Themen wie die Gewinnung von Sponsoren, die Erstellung von Merchandise und die Planung von Events ein. Es enthält auch Tipps für erfolgreiches Finanzmanagement und Informationen darüber, wie man erfolgreiche Pressemitteilungen schreibt und Medienkontakte knüpft.Ein besonderer Schwerpunkt des Buches ist die Tourplanung. Der Autor bietet detaillierte Anleitungen darüber, wie man eine Tour plant, vermarktet und organisiert, um sicherzustellen, dass sowohl Showkünstler als auch das Publikum eine unvergessliche Erfahrung haben.Das Buch enthält auch ein Kapitel über Public Relations und warum es für Showkünstler wichtig ist. Der Autor erklärt, wie PR dazu beitragen kann, die Bekanntheit eines Showkünstlers zu erhöhen und Beziehungen zu Medienvertretern aufzubauen.Insgesamt ist "The Show Must Go On: Ein Leitfaden für erfolgreiches Marketing im Showbusiness" von Timo Dante ein unverzichtbares Handbuch für alle Showkünstler, die ihre Karriere auf die nächste Stufe bringen möchten.

Dieses Buch entzaubert den Mythos KI. Es erklärt, wie Manager und Mitarbeiter ohne IT-Hintergrund ganz einfach erste KI-Projekte zum Erfolg bringen können. Künstliche Intelligenz klingt nach mysteriösen Algorithmen und Tech-Nerds. Zu groß für kleine und mittlere Unternehmen? Zu technisch für Vertrieb und Marketing? Zu gefährlich für den eigenen Job? Mit dem richtigen Know-how stellt sich aber schnell heraus: das Gegenteil ist der Fall. Neben einer verständlichen Vermittlung aller Schritte im Projekt enthält dieses Buch viele Tipps, die KI-Pilotprojekte beherrschbar und erfolgreich machen. Das Buch richtet sich an Fach- und Projektverantwortliche in den Bereichen Marketing/Kommunikation, Vertrieb, Service, Personal sowie Operations und alle, die KI-Projekte einfach machen wollen. In die erweiterte zweite Auflage wurden alle Kapitel überarbeitet und um aktuelle Entwicklungen sowie Praxisbeispiele erweitert.