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Analyzing Attachment and Consumers' Emotions

- Emerging Research and Opportunities

av Giuseppe Pedeliento
Analyzing Attachment and Consumers' Emotions av Giuseppe Pedeliento
Om Analyzing Attachment and Consumers' Emotions

Examines the application of attachment theory to consumer brands and products. Featuring coverage on a broad range of topics, such as customer satisfaction, brand evaluation, and brand authenticity, this book is aimed at marketing professionals, consumer researchers, international business strategists, scholars, and graduate-level students.

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  • Språk:
  • Engelska
  • ISBN:
  • 9781522549840
  • Format:
  • Inbunden
  • Sidor:
  • 300
  • Utgiven:
  • 28. februari 2018
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 14. oktober 2025

Om Giuseppe Pedeliento

Se alla böcker av Giuseppe Pedeliento

Beskrivning av Analyzing Attachment and Consumers' Emotions

Examines the application of attachment theory to consumer brands and products. Featuring coverage on a broad range of topics, such as customer satisfaction, brand evaluation, and brand authenticity, this book is aimed at marketing professionals, consumer researchers, international business strategists, scholars, and graduate-level students.

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