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An Introduction to Quantitative Research Methods for Marketing

An Introduction to Quantitative Research Methods for Marketingav Ahmad Daryanto
Om An Introduction to Quantitative Research Methods for Marketing

This introductory text covers the foundational concepts and statistical applications of quantitative research techniques using SPSS and R. Using step-by-step examples throughout, the book is designed to make this complex subject accessible to students with no background in quantitative methods.

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  • Språk:
  • Engelska
  • ISBN:
  • 9781032525648
  • Format:
  • Häftad
  • Sidor:
  • 454
  • Utgiven:
  • 3. juni 2025
  • Mått:
  • 246x174x29 mm.
  • Vikt:
  • 838 g.
  I lager
Leveranstid: 4-7 vardagar
Förväntad leverans: 29. juli 2025

Beskrivning av An Introduction to Quantitative Research Methods for Marketing

This introductory text covers the foundational concepts and statistical applications of quantitative research techniques using SPSS and R. Using step-by-step examples throughout, the book is designed to make this complex subject accessible to students with no background in quantitative methods.

Användarnas betyg av An Introduction to Quantitative Research Methods for Marketing



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