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Advertising on Trial

- Consumer Activism and Corporate Public Relations in the 1930s

av Inger L. Stole

del av History of Communication-serien

Advertising on Trial av Inger L. Stole
Om Advertising on Trial

It hasn't occurred to even the harshest critics of advertising since the 1930s to regulate advertising as extensively as its earliest opponents almost succeeded in doing. This title examines how these consumer activists sought to limit the influence of corporate powers by rallying popular support to moderate and transform advertising.

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  • Språk:
  • Engelska
  • ISBN:
  • 9780252072994
  • Format:
  • Häftad
  • Sidor:
  • 312
  • Utgiven:
  • 30. mars 2006
  • Mått:
  • 152x229x20 mm.
  • Vikt:
  • 513 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 17. december 2024

Om Inger L. Stole

Se alla böcker av Inger L. Stole

Beskrivning av Advertising on Trial

It hasn't occurred to even the harshest critics of advertising since the 1930s to regulate advertising as extensively as its earliest opponents almost succeeded in doing. This title examines how these consumer activists sought to limit the influence of corporate powers by rallying popular support to moderate and transform advertising.

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