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Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card)

av Chris (University of Cincinnati) Allen, Richard (Montana State University - Bozeman) Semenik, Thomas (University of Wisconsin-Madison) O'Guinn, Angeline (University of Texas - Austin) Close Scheinbaum
Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card) av Chris (University of Cincinnati) Allen
Om Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card)

Lets you place yourself in the midst of fast-paced world of advertising. This book combines an understanding of advertising strategy and important theory with real-world applications. It equips you with the tools, knowledge, and practice to get results in advertising and business.

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  • Språk:
  • Engelska
  • ISBN:
  • 9781285187815
  • Format:
  • Boxset
  • Sidor:
  • 432
  • Utgiven:
  • 13. februari 2014
  • Utgåva:
  • 7
  • Mått:
  • 279x218x18 mm.
  • Vikt:
  • 926 g.
  I lager
Leveranstid: 4-7 vardagar
Förväntad leverans: 6. mars 2025

Om Chris (University of Cincinnati) Allen

Se alla böcker av Chris (University of Cincinnati) Allen

Beskrivning av Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card)

Lets you place yourself in the midst of fast-paced world of advertising. This book combines an understanding of advertising strategy and important theory with real-world applications. It equips you with the tools, knowledge, and practice to get results in advertising and business.

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