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A New Brand of Business

- Charles Coolidge Parlin, Curtis Publishing Company, and the Origins of Market Research

Om A New Brand of Business

Charles Coolidge Parlin was considered by many to be the founder of market research. This title provides an intriguing business history that explains how and why Curtis developed its market research division. It examines the cultural and social reasons for the development and use of market research.

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  • Språk:
  • Engelska
  • ISBN:
  • 9781439900154
  • Format:
  • Inbunden
  • Sidor:
  • 240
  • Utgiven:
  • 15. juli 2009
  • Mått:
  • 140x210x23 mm.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 17. december 2024

Beskrivning av A New Brand of Business

Charles Coolidge Parlin was considered by many to be the founder of market research. This title provides an intriguing business history that explains how and why Curtis developed its market research division. It examines the cultural and social reasons for the development and use of market research.

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