50 Plus 1

Welcome to the first book in the 50 Plus 1 Series. Here you will learn how to plan and run a successful political campaign. This first book in the series will guide you through the pre-campaign planning stage, which is crucial for laying the foundation of your campaign. You'll learn how to understand the political landscape, define your goals and objectives, develop a campaign message, identify your target audience, conduct market research, and petition to get on the ballot.