The Communication Scarcity in Agriculture

This critical and timely book explains how changing demographics, cultural shifts, technological advances and agriculture¿s silence all combined to create the perfect storm ¿ a great chasm between those who know, and those who don¿t know, agriculture. The ramifications of a poorly-informed consumer base are now becoming clear in our policy debates and consumer-driven business decisions. There is a lot of common ground between the agricultural sector and their consumer base, but each group largely fails to appreciate it, and the consequences of such a divide grow increasingly dire.