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The Chinese Transformation of Corporate Culture

Om The Chinese Transformation of Corporate Culture

In recent years, Chinese policymakers and corporate leaders have focused significant attention on the concept of corporate culture. This book will reveal the political, social and economic factors behind the enormous current interest in corporate culture in China and provide a wide range of case studies that focus on how large corporations like Haier, Huawei and Mengniu have attempted to transform their cultures, and how they represent themselves as complying with the Chinese government¿s interpretation of "positive" corporate culture.

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  • Språk:
  • Engelska
  • ISBN:
  • 9781138857445
  • Format:
  • Häftad
  • Sidor:
  • 192
  • Utgiven:
  • 4. mars 2015
  • Mått:
  • 156x236x19 mm.
  • Vikt:
  • 300 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 17. december 2024

Beskrivning av The Chinese Transformation of Corporate Culture

In recent years, Chinese policymakers and corporate leaders have focused significant attention on the concept of corporate culture. This book will reveal the political, social and economic factors behind the enormous current interest in corporate culture in China and provide a wide range of case studies that focus on how large corporations like Haier, Huawei and Mengniu have attempted to transform their cultures, and how they represent themselves as complying with the Chinese government¿s interpretation of "positive" corporate culture.

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